Or press ESC to close.

Instagram Character Counter

0 / 2200
DM: 0 / 1000
Bio: 0 / 150
Username: 0 / 30
Profile name: 0 / 30
truncation: 0 / 125
Hashtags: 0 / 30

Welcome to our Instagram Character Counter Tool!

To get started, simply paste or type your text into the text-box above and watch as the character counts update in real-time!

For your convenience, you can click the green "copy text" button to copy the text over to Instagram when you're done. Or you can click the red "clear text" button to delete everything and start over.

We hope you enjoy our Instagram caption limit checker.

Different metrics explained

In the top left it will show the total characters typed out of the total Instagram caption character limit of 2200 characters. To the right of that it will countdown the total characters remaining. These metrics are on the top and in a bigger font because they are the most commonly used metrics.

Caption truncation: In an Instagram post, if the caption is longer than 125 characters, everything after 125 characters will be hidden and you will need to click "more" in order to read the rest of the caption. It's a good idea to get your most important point across and hook the reader in those first 125 characters.

Hashtag limit: Instagram has a hashtag limit of 30 hashtags per caption. Anything more than this will not be allowed. We hope you enjoy this Instagram hashtag counter feature!

DM limit: The Instagram DM character limit is 1000 characters. To access your DMs in Instagram click the paper plane icon in the top right corner. An Instagram DM character counter will help you keep your DMs under the limit.

Instagram bio character limit: The Instagram bio character count is 150 characters. Our Instagram bio counter will give help you correct IG bio character count you are looking for.

Instagram username character limit: The Instagram max username length is 30 characters.

Instagram profile name character limit: The Instagram name character limit is also 30 characters.

Making the most of Instagram captions

In a pool full of little squares of people's lives, flooded with hashtags and scrambled words - how do you know how to get the best out of Instagrams limit to captions and biographies?

Caption - it's exactly what it says on the tin. It is supposed to capture the viewer to either describe what they are seeing, an explanation of what they are doing, or a riddle to keep them on their toes.

But how do you know when to use onomatopoeia and when to write a mini story?

Here is your little pocket guide to standing out of the crowd…

Tips to make your caption stand out

So assume you have posted a selfie, a photo with your friends, partner or family - this caption should be short and sweet. The caption here shouldn't take away from the value of the photo. A few simple words, a funny quote, a little riddle - something cheeky maybe!

On the other hand, you may want to show off your business idea, explain a project, give a How To, or maybe give advice. In this circumstance, your photo is the guide to the caption - in other words the caption is the star of the show.

Try splitting this one into short 2-3 line paragraphs. If all the information is bundled together like a herd of sheep, the viewer will scroll past or lose interest. Snappy happy mini paragraphs draw the reader down the caption rather than across.

Similarly like other platforms, Instagram has a “character limit” of 2,200 characters for a caption. The question of why may cross your mind. From the outside, a limit may be make it difficult to businesses who are trying to sell their product, however the limit may also entice customers and viewers alike. A strict limit means the individual has to focus their main posts into shorter sections therefore giving the post more meaning and structure.

What is the perfect length of a caption?

I guess you could say we have covered this dependant on the photo posted, however it will also vary from person to person.

What is the niche of your page? Who is your target audience? Are you a blogger or do you use social media for personal use only?

These factors may be taken into account and the use of ‘hashtags’ are usually solely based on your target audience.

Instagram captions depend on the person

For example, a personal trainer is likely to post informational posts, client transformations and How-To posts. Their captions are therefore going to be lengthy and in listicle style.

A blogger who perhaps shares their travels or their wardrobe hauls is likely to post short and sweet captions in order to ensure the focus is on the picture rather than the caption.

Both of their examples are also likely to rinse the hashtags within their captions as this will draw more engagement to their page.

On the flip side, someone who uses Instagram for personal use is less likely to make use of hashtags as their posts may be more personal such as family photos, days with their partner and similiar. The captions on a personal page tend to sway towards the funnier side and have a more ‘personal feel’ as such rather than more generalized third person captions bloggers and businesses may use.

When to use emojis

Now let's talk about emojis. We use them everyday to emphasize the feelings we show, the reactions we have and the things we are doing - there is something for every occasion.

They play a key role in your caption to draw the eye to certain key words or places within your text. A simple color within a black and white wave is going to emphasize that section to the reader.

Using niche related emojis will attract your specific target audience. Similarly however, including generic emojis such as botanics, weather, hearts and similar will attract a variation of people to your post.

It's important however not to overpower your caption with unrelated emojis if you are from the creator or business side of Instagram as it may portray a childlike, silly post. Using numerous emojis within a personal page is less likely to put off your target audience as they are not looking for informative, engaging posts - they are looking for personal, fun and lifestyle posts.

Final thoughts regarding Instagram captions

Finding your niche, your target audience and what you want to get out of your Instagram account will lead you into the best ways to keep your audiences attention whether drawing to the caption or using the caption to draw them to the photo.

The only limit should be your imagination.

Instagram post formating FAQ

What does caption truncation mean?

Instagram won't display an entire 2200 character post, just the first 125 characters to save space. This is called caption truncation. After the truncation, you have to click "more" in order to read the rest of the post.

Does the Instagram post character limit include spaces?

Yes, it includes spaces and enter keys (also known as carriage return).

What is the Instagram caption word limit?

If you are looking for an Instagram caption word limit checker please be aware that the Instagram caption limit is based on characters and not words. The character limit is 2200 characters which, to give you a rough estimate is about 338 to 440 words. If you need a precise word count please use the character counter on our home page.

Does Instagram's character limit include URLs?

Yes, Instagram does include URLs in the character count.

Does Instagram's character limit include hashtags?

Yes, Instagram does include hashtags in the character count.

Instagram character limits

  • Instagram post max length: 2200 characters
  • Instagram caption truncation: 125 characters
  • Instagram hashtag limit: 30 hashtags
  • Instagram bio character limit: 150 characters
  • Instagram DM character limit: 1000 characters
  • Instagram username character limit: 15 characters
  • Instagram profile name character limit: 20 characters

Thanks for using our Instagram Character Counter tool!

Good luck on writing your Instagram posts! If you need more metrics such as word count, space count, line count etc. please use the character counter on our home page. If you have any comments, questions or just want to say hello please don't hesitate to contact us.

Copied Text!
No Text Entered!